RVC News
Restore Vision Centers patients find us in many ways – advertising, fairs, online, company programs, and, most importantly: YOU, our co-management network optometrists!
Because of the diversity of our marketing programs, part of our intake process includes determining how a patient found us. This helps us identify the best ways to make contact with prospective patients, and it is an important part of determining who has been sent to us as a network referral.
Below is information about how we have recently improved our intake questions and how you can help ensure that your referrals return to you for pre- and post-operative care.
New Intake Questions
- Have you had an eye exam in the last two years?
- Who is your OD?
- Did you talk to your OD about LASIK?
- Did your OD refer you to RVC?
- Did you get any information (such as a booklet) about RVC at any time from your OD's office?
- Did one of your OD's staff members talk to you about RVC or did you see an RVC poster or flyer in the office?
Our phone counselors use these fine-tuned questions to help determine whether a patient is an OD referral. Of course, the counselors have the freedom to ask other questions as necessary to ensure that all are treated fairly.
If the patient heard about us from one of our own promotions, or if their optometrist referred the patient to another LASIK surgical center, the patient will be sent to one of our surgical centers or the nearest affiliate for pre- and post-operative care. If a counselor comes across an unusual situation, such as a patient being referred by an OD who is not in our network, an RVC representative in that area will invite that OD to join.
Did you know that just one referral to RVC per month increases your revenue by $7200 a year? Referring a patient is easy! Here are a few easy ways to make sure your referrals are captured by our intake process.
How You Can Help RVC Identify Your Referrals?
Speak to your patient about LASIK
- Include a LASIK question on the patient exam sheet. Have your tech ask each patient if he has ever considered LASIK and would like to know more.
- During the exam, if determined, mention to the patient that he appears to be a good candidate for LASIK. If the patient is interested, talk about RVC and give the patient a booklet.
Display RVC Materials
- Have RVC information available in your clinic: waiting room flyers, booklets, posters, business cards, etc. (See order form under Forms & Materials link)
- Place a sticker on the booklets with your office name/info on it, so your patient sees that when calling RVC.
Contact RVC
- Call RVC if a patient is interested in LASIK, even if he/she is not quite ready to move forward. Our counselors will enter the patient's info and flag that patient with the correct OD. Then, as a courtesy, we will call the patient up to three times to answer any questions or schedule.
If you have any questions concerning our referral intake process, please contact Kristen Leenhouts at 208-908-8147.
